Lush Go Naked adverts in Australia criticised as 'pornographic'
- Published
Natural cosmetic company, Lush, is defending its adverts after complaints they were "pornographic".
The Go Naked campaign shows naked employees, with a banner reading: "We prefer to go naked. Like over 100 of our products."
The adverts, which appeared in stores across Australia, received four complaints to the country's Advertising Standards Board (ASB).
Lush said customers had described the posters as "inspirational".
But the complaints claimed they were "offensive" with posters at eye level for children.
One read: "It is pornographic in nature and breaches community and parental standards of what should be involuntarily viewed in public by children and adults.
"It was placed at a child's eye level in a shopping centre. It shows naked women touching other naked women and it is shown in a public place.
"I am offended as this is nudity for the sake of causing a stir and is offensive [sic] and unnecessary."
The ABS upheld the complaints saying: "The Board considered that the advertisement does not treat the issue of sex, sexuality and nudity with sensitivity to the relevant broad audience which would include children and determined that the advertisement did breach Section 2.4 of the Code."
The retailer has removed the ads from its Queensland store.
A Lush spokesperson defended the campaign, saying: "Some of our customers told us that after years of struggling with their own bodies, they were inspired."
She said people were generally glad not to see an image of "a photoshopped, idealised version of beauty they may not meet".
"The majority of critical feedback that we received was from people who were concerned about the effect on children."
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