Nobel Prize winner Richard Thaler on 'nudge' theory and diet

Name: Nobel Prize winner Richard Thaler on 'nudge' theory and diet
Uploaded: 2017-10-09T14:30:22.000Z
Duration: 1 min 7 s
Description: Richard Thaler tells Wake Up To Money how his economic theory helps improve people's diets.

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Nobel economics prize winner Richard Thaler explains to BBC 5 live's Wake Up To Money programme how his theory known as "nudge economics" helps people to cut down on junk food.

This clip is originally from Wake Up To Money on 24 July 2017.

Business

9 October 2017